Editorial policy

What this policy covers

This policy applies to everything published on doctorsbranding.agency: service and speciality pages, guides, blog posts, case studies, checklists and tools. It describes how we decide what to publish, how we check it and how we fix it when we get something wrong.

Our readers are doctors, clinic owners, hospital administrators and the teams who market for them. The content is about healthcare marketing, search visibility, advertising, websites and reputation. It is not written for patients, and nothing on this site should be read as clinical guidance of any kind.

The standards we hold ourselves to

How a page is made

Every format goes through the same six stages.

1. BriefWe define the reader, the question being answered and the action the reader might take afterwards.
2. ResearchWe start from primary sources and from how the work is actually done in live accounts, not from other agencies’ articles.
3. DraftA writer prepares the page in our house style, with sources noted as the draft is written.
4. Fact-checkA second person checks each figure, rule, platform claim and quotation against its source.
5. Editorial and compliance reviewThe page is read for clarity, balance and advertising or privacy problems before it is approved.
6. Publish and maintainThe page is published with its review date and revisited when something it depends on changes.

Sourcing and evidence

We prefer primary sources: search engine and advertising platform documentation, published regulator guidance, official statistics and first-hand observation from work we have done ourselves.

• Statistics are named, dated and linked to where they came from, or they are not used.
• If a figure cannot be verified, we leave it out rather than round it up or borrow it from a competitor’s article.
• When sources disagree, or the evidence is thin, we say so in the text.
• Rules that vary by country, state or regulator are described as varying, and readers are pointed to their own regulator for the final word.

Case studies, testimonials and results

Proof is the place where marketing content most often slips into exaggeration, so the rules here are stricter.

• A case study describes a real engagement, what was done, over what period and how the result was measured.
• Client names, figures and quotations appear only with the client’s permission. Where a client asks for anonymity, we say the client is anonymous rather than invent a name.
• Testimonials and reviews are quoted as given and come from people who can be identified to us.
• We never guarantee rankings, leads, appointments, admissions or revenue, and we do not describe one client’s result as typical.

Use of software and AI tools

We may use software, including AI-based tools, to help with research, outlining, editing or translation. These tools are assistants, not authors. Anything they suggest is treated as unverified until a person has checked it.

• Tools are never used to invent facts, sources, quotations, reviews, testimonials, people or case studies.
• Every published page is read, fact-checked and approved by a person on our team who is accountable for it.
• Client confidential information and patient data are not entered into tools that we have not assessed for that use.
• Images of people on this site are of real people who have agreed to appear. We do not present generated images as photographs of our team or clients.

Independence and commercial interest

Doctors Branding earns its income by providing the services this site describes, so you should read our advice with that in mind.

• When a page recommends a service we provide, it is presented as our service and not as neutral advice.
• We recommend tools, platforms and approaches on their merits. We do not accept payment to mention a third party in editorial content.
• Where content is sponsored, contributed by a guest or contains a commercial relationship, it is labelled as such.
• We explain when a service is not the right answer for a practice, including when the honest advice is to fix something basic before spending on marketing.

Health, privacy and advertising rules

Because our readers work in a regulated sector, we apply extra care to anything touching patients or health claims.

• No patient information goes on this site. A story or image needs written consent that the patient can withdraw, and anything identifying is stripped out.
• Privacy laws differ by country. When we mention HIPAA, GDPR or India's DPDP Act, it is background for marketers, never a legal opinion.
• Where we explain advertising rules for doctors, clinics or hospitals, we describe the general position and encourage readers to confirm it with their medical council, regulator or legal adviser.
• If a page discusses a clinical matter, it does so only to explain how patients search or decide. It is not clinical guidance.

How we handle information that visitors and clients send us is set out in our privacy policy.

Authorship and accountability

Editorial responsibility for this site sits with the Doctors Branding content team, under the founder. Pages carry a review date so readers can judge how current they are, and posts show their author and publication date where that applies.

You can learn who we are and how we work on the About us page.

Updates and corrections

Platforms, search systems and healthcare rules keep moving, and a stale page can mislead. Important pages are revisited whenever something they rely on changes.

• When we update a page in a material way, we change its review date.
• When we find or are told about an error, we check it against the source. If it is confirmed, we fix it promptly.
• Where an error could have misled a reader in a way that matters, we add a short correction note that says what changed.
• Pages that are no longer accurate and cannot be fixed are removed or redirected.

Report a problem or ask a question

If you spot a factual error, an outdated rule, a claim you think we cannot support or something that does not meet this policy, please tell us. Include the page address and, if you can, the source that shows the problem.

Email info@doctorsbranding.agency or use the contact page. Every report gets read, including the ones we end up disagreeing with.