PPC for Doctors Built to Spend Only on Patients Ready to Book

It is paid search advertising, usually Google Ads, built for an individual doctor or a small practice. An ad appears at the top of a search result immediately, and you pay for every click, whether or not it turns into a booking.

Google restricts what health advertisers can target and claim, some categories need the platform's own certification, and in several countries a doctor's own advertising is also regulated by a medical council or licensing board. A generic PPC agency rarely checks either layer before launching.

An approved ad can start showing within a day or two. Whether it brings enquiries depends on the keywords, the budget and the landing page, and that usually takes one to two weeks of real data to judge properly. We won't promise a booking number in advance, because nobody can.

It depends on where you practise and how you advertise. Publishing accurate information is generally treated differently from actively soliciting patients, and in some countries, including India, an individual doctor's own paid advertising sits under closer scrutiny than a clinic's. We check the specific position for your country and profession before any campaign launches. This is not legal advice.

We can work with an existing account under your ownership, or build a new one. We never ask for ownership of the account itself, so you keep full control and history even if you later work with someone else.

Usually the condition or procedure paired with your locality, in the words patients actually type, plus your own name for people who were referred to you directly. Broad terms like "doctor near me" tend to be expensive and low-intent, so we weight budget away from them once the data shows it.

Two separate numbers: our management fee, and the ad spend itself, which goes to Google directly. Both depend on how competitive your speciality and city are. We quote after the free audit, once we can see your account and market, rather than selling a fixed package that may not fit.

We draft it, but nothing goes live until you've approved it, the same as any patient-facing content we write. Headlines are checked against medical advertising rules before they're checked against Google's own policy.

Running ads does not directly change your organic rankings or how AI assistants describe you; the two systems are separate. Indirectly, a well-built landing page from a PPC campaign can also help your SEO, and consistent facts across both help AI assistants describe you accurately, but we won't claim one guarantees the other.

We check your account structure, keyword targeting, ad copy against medical advertising rules, and whether your tracking exposes any patient data. You get a short list of what we'd fix first. There is no obligation to work with us afterwards.

Ask four things: how they handle medical advertising rules, who approves your ad copy, whether they promise a cost per lead, and how often they review your budget. A company that guarantees a top position or a fixed cost per patient is guessing, and you should treat that as a warning sign.

Account and policy audit, campaign build, policy-safe ad copy, a matching landing page, patient-data-safe conversion tracking, and weekly budget checks with a monthly report in plain language. Each stage is covered in detail further up this page.

India and abroad, including the United Kingdom, the United States, Canada, Australia, New Zealand, the UAE, Singapore and South Africa. Google's own healthcare policy applies everywhere; the professional advertising rules on top of it are checked market by market.

Yes. Each country typically needs its own campaign, since currency, search behaviour and advertising rules all differ. We keep one shared view of performance across them so you can compare markets on the same report.