Digital Marketing for Pediatric Surgeons

It usually covers a procedure-focused website, SEO and a Google Business Profile, Google Ads for high-intent searches, policy-safe social media, review management and enquiry tracking. We pick the mix based on your procedures, city and budget rather than selling every service at once.

Yes. Each major procedure gets its own landing page, keyword set and ad group, so a parent searching for pediatric hernia repair lands on a dedicated page, not a general overview. This also lets us see which procedures bring enquiries at a sensible cost.

The operative code is the Indian Medical Council's 2002 conduct regulations, because the NMC's 2023 version was suspended in August 2023. Soliciting patients through self-promoting advertising is prohibited under it, so our work sticks to accurate listings, factual information and patient education. Treat this as general information rather than legal advice, and confirm specifics with your medical council.

There is no fixed timeline and no one can guarantee a ranking. Google Business Profile improvements can show within weeks, while procedure pages in a competitive city often take several months to climb. Google Ads can bring enquiries sooner while SEO builds.

Often, yes, for procedures parents search for when they are close to booking a consultation. Ads work best with a matching landing page, call tracking and a tight list of negative keywords. If a procedure gets little search demand in your area, we will say so rather than spend your budget on it.

Replies thank the reviewer and invite them to contact the practice directly, without confirming their child was a patient or mentioning any procedure or detail. Negative reviews get a calm, private-resolution reply, and suspected fake reviews are reported through Google's own process.

Yes. We build one consistent profile for you as a surgeon, then show each hospital accurately, with the procedures you perform there and how to book. This avoids parents arriving at the wrong location or calling the wrong desk.

Yes, in plain language, covering what the procedure involves, typical preparation and recovery, and when a parent should see a pediatric surgeon. You review every clinical detail before it goes live, because accuracy has to come from the surgeon, not the agency.

Only when a parent or guardian has consented in writing, the child's identity is protected, and nothing suggests results are typical or guaranteed. India's 2023 law on protecting personal data sets particular rules for handling a child's information, and we follow them. Educational content is what most pediatric surgeons prefer, being lower risk and not reliant on a child's image being public.

We set up call tracking, WhatsApp click tracking and form tracking before campaigns start, then match enquiries against consultations your team records. The monthly report shows cost per enquiry and how many enquiries became OPD visits.

Yes. We are based in Shyamnagar, West Bengal, and work with healthcare clients across India and in overseas markets, adjusting for each country's own advertising and data rules.

It can make your credentials, procedures and hospital affiliations easier for a referring pediatrician to find and check, alongside the parent-facing side of the site. It cannot guarantee that any pediatrician will send you a referral.

A general agency may be skilled at ads but unfamiliar with medical ethics rules, Google's and Meta's health policies, or how parents research a child's surgery. We specialise in digital marketing for pediatric surgeons, so those rules are built into every campaign from the first draft.

We review your website, Google Business Profile, reviews and visibility for your main procedures in your city, then share what is holding enquiries back and what we would fix first. There is no obligation to hire us afterwards.